Valencia CF and TM Grupo Inmobiliario promote in Utrecht a new international experience to bring the Mediterranean DNA closer to Europe

Valencia CF and TM Grupo Inmobiliario held last Sunday, 8 February, in Utrecht (the Netherlands) a new international event as part of their European activation strategy linked to their sponsorship as Main Global Partner Club. The initiative, which counted on the collaboration of LALIGA in the context of the match against Real Madrid, brought together more than 60 people, including clients, partners and potential clients from central and northern Europe.

The Watch Party is part of the calendar of international experiences that Valencia CF and TM have been promoting since the beginning of the sponsorship to project the international growth of the TM brand and Mediterranean DNA thanks to the emotional connection with football and with Valencia CF that clients and influencers have in key markets.

The event was held at the emblematic Grand Hotel Karel V and combined the broadcast of the match with a gourmet evening, pre-event activities, raffles and interactive dynamics. Attendees were able to enjoy signed jerseys, PUMA balls and EA SPORTS FC videogames, in a day designed to generate connection, community and brand experience.

In addition to the sporting component, the event allowed attendees to learn first-hand about the opportunities for residential tourism, real estate investment and quality lifestyle offered by TM Grupo Inmobiliario, an Alicante-based company with almost 60 years of experience in the promotion and construction of homes on the Mediterranean coast and the Caribbean, as well as in the hotel and holiday sector.

Representing TM Grupo Inmobiliario were Ninah Koopman, real estate sales advisor; Génesis Marcela Ramírez, member of the Marketing team; and Daan den Ouden, Market Manager, who highlighted that “this type of activation allows us to meet with clients and partners in an emotional and authentic environment. Bringing the passion of Spain and the Mediterranean lifestyle to the Netherlands is a direct way to connect with those who dream of living or investing in the Mediterranean”.

The event also featured the presence of Valencia CF ambassador Miguel Ángel Bossio, who underlined TM’s commitment to the internationalisation of the Club and stressed the importance of “continuing to expand borders and strengthening the image of Valencia CF in Europe”.

Among the attendees, the presence of Ángel Martínez, president of the Valencia CF Supporters’ Club in Amsterdam, stood out. He noted that “it is very positive to see how TM promotes this type of event for international supporters and strengthens the bond with the Club outside Spain”.

With this action in the Netherlands, TM Grupo Inmobiliario consolidates its commitment to a model of active, participatory, experiential and international sponsorship, in which sport, lifestyle and business strategy are integrated to project the Mediterranean brand in the main European markets.